Justin has over 16 years experience in market research both client-side and in research agencies.

After reading medieval english and history at Birmingham University he worked at Kleinwort Benson Investment Management for three years before joining the marketing department of Woolwich Building Society.  Here he was part of the team that launched their award-winning unit trust product.  After two years in marketing he joined their research team.

Justin moved to the agency side and Millward Brown in 1993.  He specialized in quantitative consumer research across a wide range of clients and sectors and became one of 5 Group Account Directors.  At Millward Brown he was involved in projects covering customer loyalty, volumetric forecasting and product testing as well as brand and communications research.  Justin was also responsible for providing support and development to Millward Brown’s Scandinavian operations and advising on business strategy for the region.

In 2000 Justin was asked to become managing director of Ipsos-ASI UK, the UK arm of Ipsos’ global brand and communications research division. He was involved in brand equity research, advertising pre-testing and brand and advertising tracking for international and UK clients in the financial services, FMCG, transport and technology sectors.  He became a board director of Ipsos UK in 2004.

In September 2006 he joined Quadrangle to lead the development of their research team. His work focussed on the relationships between brands and their customers; from strategy and proposition development to measuring customer satisfaction and value, marcomms testing and brand tracking using both qualitative and quantitative methods. Whilst Justin was at Quadrangle research turnover doubled.