Researching Customer Satisfaction & Loyalty
is the definitive guide in how to research customer satisfaction both from the client and supplier perspective, and how to get the best results from that research.

Written by Paul Szwarc, a Director at Network Research, this book covers:

• Current theories that underpin customer satisfaction & loyalty
  
• How to define research requirements
  
• Practical advice on how to design and run a project
  
• How to Analyse and Report for maximum business benefit
  
• Future prospects for customer satisfaction & loyalty.

Part of the ‘Market Research in Practice’ series, this edition is published in association with the MRS.

For further information, please contact the author p_szwarc@networkresearch.co.uk